Thanks to your dedication, 2025 marked our fourth year of membership growth, building a strong foundation for our Centenary year in 2026. With new members joining every day, every interaction with new Centenary Members matters—reaching out early to welcome them, helping them get to know the Branch, and inviting participation at their own pace shapes their experience and encourages them to stay engaged. Your care and thoughtful approach make all the difference—thank you for everything you do!

We’re excited to share another year of strong membership growth—our fourth in a row! Thanks to the dedication of branches, 2025 was a year to celebrate.

By the numbers:

• 269,401 paid members (and growing!)
• Renewal rate: 85% (continuing to climb!)
• New & reinstated members: 39,497

By the numbers:

• 76,300 members adopted Digital Membership Cards (supporting sustainability)
• 50,680 members on Auto-Renewal (supporting retention and efficiencies)
• Several renewal reminders sent via email, mail, and online (supporting retention)

Your hard work in welcoming and engaging members drives this growth. As we celebrate the Legion’s Centenary throughout 2026, we’re well-positioned for the future.

An instructional video has been developed to help Branch membership administrators process Centenary members. Watch the video to learn more about the Centenary free memberships, available resources, and how to process new members for the 2026 free membership campaign.

Centenary Members can join online or with a printed form at a Branch.

First impressions matter. A well-crafted welcome email helps new Centenary Members feel valued, informed, and excited to be part of the Legion.

New members automatically receive a welcome email from Legion Headquarters, which includes information about their membership, digital card, and available member benefits. Branches are notified of new members through the Branch’s dedicated Legion email address (##-###@legion.ca). When you receive notice of a new member, reach out promptly with a friendly message from the Branch.

Use our sample email to greet new members and invite them to the Branch—giving every member a positive start to their Legion experience.

Some new members don’t have an email in their membership profile. Without it, they miss their digital membership card, Legion magazine, monthly member newsletters, special offers, renewal reminders, and more. Collecting emails—through the Member Portal or submitting emails to Member Services using this form —helps members stay informed, engaged, and connected.

Whenever possible, make it a priority to collect and update member emails—every email counts!

The Dominion Convention is the Legion’s key event for setting priorities, making decisions, and shaping the organization’s future. Delegates from Branches across Canada and abroad gather to discuss policies, vote on key issues, celebrate our history, and strengthen our community.

This year’s Convention will be held in Winnipeg, Manitoba, August 22 through 26. The theme, A Century of Service. Honouring the Past. Shaping the Future, marks the Legion’s 100 years of service to Veterans, their families, and communities across Canada

The Convention Call and Credential Certificate were emailed to Branches on February 6.

More information on Convention can be found here:

To help support day-to-day Branch operations, The Royal Canadian Legion has partnered with two trusted national providers offering preferred rates and cost-saving programs for Branches.

The Legion has partnered with Moneris, Canada’s leading payment processor, to offer Branches preferred rates on secure credit and debit card payment services. This makes it easier for your members and customers to pay with confidence.
Services include:

• Point-of-sale countertop and mobile terminals
• Moneris Online ecommerce solution for online payments

Through our partnership with Entegra, Branches can access rebates and savings on many of the products and services needed to run restaurant and hospitality operations. Membership is free for Legion Branches and includes access to preferred pricing with both current and new suppliers.

Categories include: food and beverages, furniture and equipment, maintenance and repair services, and more.

For full details and how to get started:

Support your Branch and celebrate the Centenary with discounted merchandise from Legion Supply. Items can be resold locally to raise funds, and Branches can also order on demand for members who place individual requests.

Two new items are now available: the Centenary Hoodie and the Centenary Magnet — great additions for in-Branch sales.

A Centenary banner and flag will also be available soon, perfect for promoting your Branch’s Centenary activities and creating visibility in your community. New items continue to be added regularly.

Call toll free 1-888-301-2257 or email supply@legion.ca to order for your Branch.

Branches in British Columbia/Yukon, Manitoba/Northwest Ontario, and Ontario Provincial Commands have provincial portion rate increases, effective January 1, 2026. The new rates have been applied. Old 2025 rates cannot be processed or backdated.

Training videos are available to help Membership Administrators get comfortable using the online processing systems and make the most of the Member Services Website.

To help your Branch plan activities and celebrations throughout the year, a calendar of notable 2026 dates is now available. This includes key anniversaries, Remembrance events, and other dates to mark your local Centenary celebrations.

Forward this email to your Branch Executives, Committee Members and other Members to keep them up-to-date on important updates and information.

All Branch emails are also available on the Member Services website.