Promote Your Branch. Connect with Members. Support Renewal.
Find practical tools and resources to help Branches engage members, stay connected, support renewal, and promote Legion activities and services.
Access the full collection of Marketing and Public Relations resources using the link below. Resources will continue to be added, updated, and removed as new materials become available.
> All Marketing and Public Relations Resources
Before exploring the resources below, we encourage every Branch to start with the Keeping Members Connected guide.
It provides practical ideas to help Branches welcome members, strengthen communication, encourage participation, and support renewal. The resources below provide the tools to put those ideas into practice.
1. Member Communications & Legion Brand
START HERE for member engagement, Branch and member emails, and Legion brand requirements.
Keeping Members Connected
Small, regular contact can help members feel welcome, informed, and involved.
Use this section to help your Branch welcome new members, invite participation, share opportunities, and support renewal.
The Keeping Members Connected discussion guide includes practical ideas and discussion questions to help Branches start conversations about:
- welcoming members
- staying connected
- getting members involved
- supporting renewal
Use these ideas to keep your Members connected, engaged and invested in the Legion
Welcome and include members
- welcome new members soon after they join
- invite them to one event or activity
- make it easy to attend—no pressure to volunteer
Stay in touch
- send simple updates about what’s happening at your Branch
- reach out by email or phone—especially to less active members
- share reminders about upcoming events and commemorative ceremonies
- share information about the benefits associated with their Membership, including MemberPerks®
Create opportunities to connect
- hold new member welcome events
- hold information sessions about the Legion and your Branch
- Invite members to Branch activities, volunteer opportunities, commemorations and other opportunities
Offer simple ways to take part
- Encourage members to:
- attend when they can
- bring a guest
- help in small ways if they are able
Download the Keeping Members Connected guide for more information and ideas.
Branch and Member Emails
The Legion Branch Dispatch emails
The Dispatch is the Legion’s monthly all-Branch email update, providing:
- important operational updates and announcements
- Branch management tools and resources
- information on national initiatives and campaigns
- opportunities and resources for Branches and members
- and more
Click here to view past editions.
Ensure your Branch is receiving these emails and sharing relevant information with volunteers and members who may need it.
Dispatch emails are sent to the Branch email addresses on file with Member Services. If your Branch is not receiving them, contact Legion Member Services at 855-330-3344.
Email is one of the most effective ways to help members stay informed, connected, and engaged with the Legion throughout the year. Ensure your members are connected to national member communications.
- Confirm members have a valid email address on file at Legion Headquarters
- Encourage members to check that they are receiving monthly newsletters and membership updates
- If they are not receiving emails, help them update their information online or contact Legion Member Services at 855-330-3344.
The Legion Member Debrief emails
Members with an email address on file receive the monthly national e-newsletter, The Legion Debrief. This email includes:
- national Legion news and updates
- commemorative and member opportunities
- renewal reminders
- information on Legion programs and initiatives
- encouragement to visit and support their local Branch
- and more
Keep your members informed
As you register or renew your members, take a moment to verify their emails and add them to their member profiles. Branches can also use the Member Services Excel template to submit updated member email addresses to Member Services.
Need assistance? Contact Member Services at 855-330-3344
Canada’s Privacy Laws and Canada’s Anti-Spam Legislation (CASL) have clear and direct implications for The Royal Canadian Legion.
Legion National Headquarters, Provincial Commands and Branches operate independently. This means each Branch and Command is responsible for following the privacy laws and Canada’s Anti-Spam Legislation that apply to its own communications.
Branches should understand their requirements and obligations when collecting, using, storing or sharing personal information, including email addresses, and when sending emails to members, supporters or the public.
Please review the CASL & privacy brochure for more information.
Legion Brand and Trademarks
Using official Legion branding helps create a consistent, professional, and trusted presence in communities across Canada. Ensure all Branch materials reflect the Legion’s identity.
What you can do
- Always use official Legion Branch logos and follow brand guidelines
- Use official templates whenever possible
- Ensure adherence to Poppy trademark requirements
- Maintain consistent branding across websites, social media, posters, and printed materials
Legion Branches are required to use their official Legion Branch logo for all promotions and communications.
Branches received their official Branch logo and Centenary Branch logo package in the fall of 2025. Packages include JPG, PNG, and AI formats, along with brand guidance.
- Branches requiring another copy of their logo package may contact: marketing@legion.ca
- View Legion Branch brand requirements in the Legion Brand Standards Manuals
- Learn about the Branch logo
Legion Crest & Ladies Auxiliary Crest
The Legion Crest is a registered trademark and may only be used as outlined in the Legion Brand Manual. The Legion Crest and Ladies Auxiliary Crest design files are available for download.
The Remembrance Poppy is a registered trademark of The Royal Canadian Legion, Dominion Command. It is protected to safeguard the Poppy as Canada’s symbol of Remembrance.
What Branches need to know
The Poppy cannot be used for commercial, charitable, promotional, fundraising, or public distribution purposes without approval. This includes use on products, apparel, artwork, packaging, signage, decorations, food items, logos, or items made for resale.
Help safeguard the Poppy
Branches should direct all requests to use the Poppy image to the Poppy and Remembrance Committee at poppytrademark@legion.ca.
> Learn more about the Poppy trademark
Branches are encouraged to download and use Legion fonts and imagery to support brand consistency across the organisation.
- official Legion fonts: Sense & Georgia (Arial font may be used where Sense is not available)
- images from the Legion National Headquarters Google Drive
- images from the Dominion Command Flickr page
- images may also be used from Legion.ca
These templates can be customized and printed locally to support everyday Branch operations and communication.
- Letterhead templates - Available in Word (editable) and Adobe Illustrator (design file)
- Business card templates - Available in Word (editable) and InDesign (design file)
Using consistent Legion branding helps create a professional and recognizable presence in your community.
2. Recruitment & Renewal
Find resources to help recruit new members and encourage members to renew.
Recruit & Renew
Use this section to help your Branch attract new members, welcome prospective members, and encourage existing members to renew.
Recruit and Renew Members
Membership grows when people understand who can join, what the Legion does, and how membership supports Veterans, Remembrance, and community service.
Start with these
2026 Centenary Year Join Poster
Use this poster to promote free membership in the Legion’s Centenary year.
2026 Centenary Year Membership Flyers
Use these bilingual flyers at your Branch, local events, community displays, and off-site promotional activities.
Available in two formats:
> Double-sided booklet fold for Branch printing
> Double-sided accordion fold for professional printing
Promotional membership video
Use this video to help share the pride in membership and encourage people to learn more.
Display banner - Join the Legion
Download this template to develop a pull-up banner through your local printer. Use this banner at your Branch, community events, open houses, and promotional displays.
Membership invitation email copy
Use this sample wording to invite prospective members to join or learn more.
Legion images and graphics
Use approved visuals to support your own Branch promotions.
Quick tips
- Share stories about your Branch's impact.
- Make it easy for prospective members to learn more.
- Encourage members to invite friends or family to Legion events.
- Invite guests at events to learn more about joining.
- Promote membership benefits.
- Make new visitors feel welcome and included.
Simple ways to promote membership
- Display posters and flyers in your Branch.
- Bring membership flyers to community events and public activities.
- Ask local businesses or community spaces to display a poster.
- Share membership messages on social media.
- Include a membership invitation in Branch newsletters.
- Add a membership message to event promotions.
Renewal is stronger when members understand that their membership matters.
Use these resources to remind members to renew, thank them for their support, and show the impact of Legion membership.
Start with these
Renew Your Membership poster
Use this poster to remind members that renewal keeps them connected and supports the Legion’s work.
Sign up for Automatic Renewal poster
Use this poster to remind members that renewal keeps them connected and supports the Legion’s work.
MemberPerks® poster
Use this poster to help members understand one of the benefits available through membership.
Quick tips
- Send renewal reminders in a few ways, such as email, social media, newsletters, posters, or phone calls.
- Thank members for their support and participation.
- Share how membership supports Veterans, Remembrance, and the community.
- Highlight Branch activities and opportunities.
- Stay in touch throughout the year, not only at renewal time.
Start with these messages
Renewal reminder
“Your Legion membership renewal is coming up. We hope you’ll renew your membership and continue to be part of our Branch. Whether you join us at events, stay informed, or simply support what we do, your connection matters.”
Thank-you message
“Thank you for your continued support of the Legion. Whether you attend events, participate occasionally, or simply remain a member, you are part of something important.”
Impact message
“Your membership makes a difference. Because of you, the Legion continues to support Veterans and families, honour Remembrance, and keep the Legion strong in our community.”
3. Promote Your Branch, Services & Campaigns
Promote your Branch, activities, services, and and national Legion campaigns.
Branch Website and Social Media
Many people look online before attending an event, contacting a Branch, or learning more about the Legion. A simple, current website helps people understand who you are, what you do, and how they can take part.
Branches are autonomous and select their own website providers. Free or low-cost options, such as WordPress.com, can be a good place to start. Branches may also wish to ask local schools, colleges, or community volunteers for help building or updating a website.
Website tips:
- Keep Branch contact information and hours up to date
- Share upcoming events and activities
- Link to Legion.ca where appropriate, including online membership signup and Veteran support services
- Help potential members learn about your Branch and volunteer opportunities
- Use Legion branding consistently
Branches are encouraged to use social media to promote activities, share community involvement, and stay connected with members. Simple, occasional updates can help keep your Branch visible and engaged in the community.
Social media tips:
- Use a public Facebook Page rather than a private group
- Ensure login credentials belong to the Branch, not an individual member
- Post consistently, even if only occasionally
- Share photos, events, commemorations, and community involvement
- Keep posts welcoming and aligned with the Legion’s mission and values
- Respond to messages or questions when possible
Follow and share national Legion social media posts to help keep your members and community update to date on what's happening across Canada.
Media and Public Relations
Use these tips to help share Branch stories, promote events, and build relationships with local media and community partners.
- Share news about events, commemorations, fundraising, and community initiatives.
- Promote Veteran services and support programs.
- Build relationships with local media and community organizations.
- Refer media to Provincial Command or Legion Headquarters when they seek information about the broader organisation.
- Make sure Branch events and partnerships reflect Legion values.
- Review outside bookings, guest speakers, and third-party events carefully.
Why this matters
Your Branch’s reputation affects how members, Veterans, families, partners, and the public see the Legion. Clear communication and thoughtful promotion help protect that reputation and show the positive role your Branch plays in the community.
Questions?
For questions related to Public Relations, please email publicrelations@legion.ca
A positive reputation helps strengthen your Branch’s connection to the community, attract members, support events, and increase awareness of the Legion’s work.
Use this section to support local media outreach, public relations, event promotion, and Branch reputation.
Start with these
Public relations resources
- Public Relations Manual
- Media advisory template
- News release template
- Images and words release form
- Branch email address guide
Screening all Branch bookings and guest speakers helps protect the Legion’s reputation and ensure events align with our values. Use the Branch Booking Checklist to help ensure outside bookings and guest speakers align with Legion values and protect the Branch’s reputation.
Promote Veterans Services
Help your community understand the support the Legion provides to Veterans and their families.
Veterans do not need to be Legion members to receive support. Support for Veterans and their families is always free. Connect Veterans and their families in need with a Command Service Officer to ensure they receive all the supports and benefits available to them.
Start with these
How the Legion supports Veterans
Use this information to help members and the public understand the Legion’s role in supporting Veterans and their families.
Legion services for Veterans
Provide this website to Veterans and their families seeking information on Legion supports.
Veteran support promotional video
Share this video to help explain the Legion’s support services.
Veteran support display banners
Use these banners at your Branch, community events, open houses, and promotional displays.
Quick tips
- Help members understand how the Legion supports Veterans.
- Share information about Legion services for Veterans.
- Promote the message that support is available, free, and confidential.
- Include Veteran support information in Branch displays, newsletters, websites, and social media.
Promote National Campaigns
Use this section to help your Branch support and promote National Legion campaigns at the local level.
Quick tips
- Make sure your Branch is receiving national email communications on current campaigns.
- Use campaign materials as provided.
- Share campaign messaging through your Branch website, social media, newsletter, and displays.
- Refer to National Notable Dates for activities your Branch may wish to acknowledge.
- Keep messaging consistent with National campaign direction.
Promote Your Branch
Use this section to support your presence at community events, open houses, public activities, and local promotions.
Start with these
Branch promotion resources
Legion Supply Department
The Legion Supply Department sells products suitable for events, including Legion table covers, banners, and other promotional items. Contact Supply for more information.
Quick tips
- Use clear signage and displays.
- Offer simple, welcoming information.
- Invite people to visit your Branch.
- Keep messaging easy to understand.
- Bring membership flyers to public events.
- Include information about Veteran support services.
- Make it easy for people to ask questions or leave their contact information, with proper consent.
Suggested wording
“Interested in learning more about the Legion? Visit our Branch, attend an event, or ask us how to get involved. Everyone is welcome to learn more.”
Need help?
For questions or support, contact your Provincial Command or Legion Headquarters Marketing and Communications Department: marketing@legion.ca