In this section

2024 NATIONAL POPPY CAMPAIGN

This year's Poppy Campaign will run from 25 October – 11 November 2024.

This page may be updated with additional information as it becomes available. Check back often for the latest updates.

Last updated October 1, 2024.

National Corporate Support for the Poppy Campaign

The Dominion Command Poppy and Remembrance Committee is pleased to provide Branches with the list of businesses who wish to support the Poppy Campaign across their locations. The chart below indicates each business's scope of participation.

Supporting the Poppy Campaign in your region

Branches are requested to reach out to businesses in their area, as per the chart below.

Volunteers on site: Businesses allowing Legion volunteers to distribute Poppies at their locations.
Poppy Box on site: Businesses requesting to have Branches supply Poppy boxes at their locations.
Point of Sale with Branch support: Businesses will collect donations through Point of Sale (PoS) transactions. Branches are requested to supply Poppy boxes, and will receive donations collected directly from that location. Branches may download and print this 'Please take a Poppy' tent card as optional countertop signage for these businesses.
Point of Sale with Dominion Command support: Businesses will collect donations through their centralized Point of Sale (PoS) transaction system. Dominion Command will supply Poppy boxes directly to the locations. Branches will receive funds collected in their area following the campaign via a Legion electronic transfer of funds (EFT).
Corporate Donation: Organizations that have chosen to make a donation to the Centralized Poppy Fund on behalf of their employees and/or customers. Dominion Command will supply the Poppy boxes directly to their locations.

Contact information for businesses

Business location addresses and contact lists (where provided) can be downloaded HERE. (Coming soon)

Add your Branch Remembrance Day Ceremony to the Legion online ceremony locator

Ceremony Locator The Legion will have national television and radio ads promoting Remembrance Day and encouraging people to attend their local Legion Branch’s Ceremony. The public service announcements will invite listeners to visit www.Legion.ca/ceremony to find their local event.

To ensure your Remembrance Ceremony is included on the online ceremony locator, we encourage all Branches hosting or supporting a Remembrance Day Ceremony to add your event as soon as possible.

Submit your event details online at: Legion.ca/add-your-ceremony

View and share the public service announcements

View and share the national television and radio public service announcements with broadcasters in your area and help promote Remembrance Day. Watch >>

Share this link, containing the PSAs and accompanying letters you can send to local broadcasters.

National Youth Remembrance Contests

Invite your local schools and students to honour Canada’s Veterans and foster the tradition of Remembrance through visual art, writing, and video: RemembranceContests.ca.

oppy Trademark Safeguard the Poppy

Help protect the Poppy symbol from commercialization, misuse, and unauthorized use.

Learn about the trademark and what Branches need to know: Poppy Trademark

Share information from the Legion website about the Poppy Trademark with your community: legion.ca/poppy-trademark

Poppy Stories

The Legion is once again proud to present “Poppy Stories”, an initiative that allows Canadians to scan a lapel Poppy with their smartphone. With every scan, you’ll be introduced to a fallen soldier with a story to remember. The stories expand on where and how soldiers grew up in Canada, their family history, pre‑war careers, and even some of their passions.

Visit PoppyStories.ca on your smart phone starting October 25.

View promotional resources