Marketing and Public Relations

The information and resources in this section assists Branches with marketing and public relations activities. For questions or assistance, please contact your Provincial Command, or contact Dominion Command Marketing and Communications at marketing@legion.ca. We will be happy to help!

Get the Latest Updates

Ensure your Branch is receiving the latest All-Branch email updates from Dominion Command, including updates on new marketing materials. 

Notable Dates - Branches may wish to promote these dates or organize related activities.

 
Legion Brand, Legion Logo, Legion Fonts

  • Legion Branch logo - Legion Branches received an email in September/October, 2025 with information on accessing their Branch logo and their Centenary Branch logo. The package includes logos in JPG, PNG and AI formats, as well as brand guides. Branches can reach out to marketing@legion.ca for a copy of the email.
  • The Legion Crest is a registered trademark and may only be used as outlined in the Legion Brand Manual. The Legion Crest and Ladies Auxiliary Crest design files are available for download.
  • The Poppy symbol is a trademark of the Legion and there are regulations around the use of this image. Any use of the Poppy must be requested through the Poppy and Remembrance Committee. Learn more
  • Branches may download the branded Legion fonts (Sense and Georgia) for use in marketing materials. Fonts can be downloaded here.

Branch Recruitment Materials

The Marketing Department offers a range of recruitment materials to support Branch growth. Additional recruitment materials, including the Membership Brochure with Application Form, posters and bookmarks, are available for order through the Supply Department.

Posters

Join card/flyers

Print Ads 

Membership Print Ad 

Print ads are available in 3 sizes, common with local community papers:   

Television Display Ads 

Television and Radio Ads 

Pull-up Display Banners

Promotional videos

Email text

Legion Images

Branches are welcome to use images from the Legion National Headquarters Google Drive, and any images downloaded from Legion.ca or the Dominion Command Flickr page. If additional images are required for branch marketing efforts, please contact the Marketing Department at marketing@legion.ca to see if we have a suitable image available.

Templates

Branch logos can be requested by contacting marketing@legion.ca and providing your Command, Branch number and town/city.

Public Relations Manual

This manual provides information you will need as a Public Relations Officer (PRO) to effectively participate in or lead PR efforts, from organizing events to dealing with the news media.

The Public Relations Training Booklet provides an overview and recommended approaches to public relations, including tips on media relations, dealing with problems, emergencies and crises, plus worksheets to assist with strategic PR planning.  This is a great resource for both Command and Branch PROs or anyone from the Legion that deals with media.  

Public Relations Resources

The following resources can be updated with your Branch/Command information.

Presentation

Templates

Branch Resources

Questions?

For questions related to Public Relations, please email publicrelations@legion.ca

Website

The Website Style Guide assists web developers who want to create a website look and field that reflects the Legion brand and national website.

The Legion website includes a Branch Locator that showcases Legion Branch locations, contact information and website links. Branch administrators can update their Branch information and add a website link, by updating the Branch Profile on the Member Services Website.

Social Media

Dominion Command developed Social Media Guidelines for branch operations, to help Branches make the most of their social media efforts.

For more information on using social media to grow your branch, please see a presentation delivered at the 2016 Dominion Convention on Social Media for Growth.