Dear Branch Presidents and Poppy & Remembrance Chairs, The Dominion Executive Council has approved a standardized annual period for the National Poppy Campaign. Beginning in 2026, the campaign will run each year from October 24 through November 11. Previously, the campaign began on the last Friday in October and varied from 12 to 18 days. Consistent annual dates will provide greater certainty and reduce the impact that weekends, business hours and local circumstances can have during a shorter campaign. Benefits of a consistent campaign period - more opportunities for Canadians to obtain and wear a Poppy
- more time to collect donations in support of Veterans and their families
- greater certainty for businesses, schools and community organizations planning their participation
- improved national coordination and public messaging
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