Beginning in 2026,
the national Poppy Campaign will run each year from
October 24–November 11

The Poppy Campaign webpage on the Legion Member Services Website contains the most up-to-date information on the Poppy Campaign. 

Bookmark the webpage and check back often for the latest updates!

National Corporate Support for the Poppy Campaign

A list of national corporate supporters who wish to support the Poppy Campaign across their locations is now available. The list outlines each business's scope of participation and the locations requiring Branch support.

The list is located on the 2026 Poppy Campaign webpage and will be updated if more corporate supporters are added.

Campaign agreements: TD Bank and Starbucks

TD Bank Branches and Starbucks corporate locations will collect Poppy donations through their point-of-sale systems and send funds by EFT to the nearest Legion Branch Poppy Fund after the campaign. National Headquarters has supplied Poppies and Poppy boxes. No Branch action is required.

This does not include licensed Starbucks locations. Branches interested in working with these stores should contact the store manager directly.

Campaign agreement: Costco

Costco is once again welcoming local Legion Branches to distribute Poppies in their location vestibules from October 31 to November 11. Costco has requested that volunteers do not sell any merchandise to Costco members on premises. Additionally, Costco kindly requests that volunteers dress professionally and, if able, stand while accepting donations.

Poppy Campaign Promotional Posters

Downloadable posters are available to Branches to help promote their local Poppy Campaigns. There are a number of versions available, including for print and digital promotions. 

Poppy Campaign Promotional Video

A 45 second Legion Centenary Poppy Campaign video is available to share on social media and digital platforms.

Help Canadians find and attend your Legion Remembrance Day Ceremony

Millions of people will be looking to the Legion for information this Remembrance Period. Your Branch plays a crucial role in ensuring Canadians can easily find and attend Remembrance Day ceremonies in their communities.

Please add your ceremony to the Legion's online Remembrance Day Ceremony Locator by October 21.

Help ensure your community can take part in Remembrance.

Remembrance Day Ceremony resource for teachers

If your Branch is not hosting a Remembrance Day ceremony at your local schools, let educators know they can find everything they need to plan a meaningful Remembrance Day Ceremony for their students on Legion.ca.

Designed with teachers in mind, this resource offers a ready-to-play ceremony slideshow, Master of Ceremony speaker notes, and other commemorative elements.

National Youth Remembrance Contests

Invite your local schools and students to honour Canada’s Veterans and foster the tradition of Remembrance through visual art, writing, and video. Legion Branches, teachers and students can find all the information needed at RemembranceContests.ca

Memorial Banner Templates

To support the Branch Memorial Banner programs, the Legion is pleased to share Memorial Banner templates for Branches to download and customize to pay tribute to Veterans who came from your community.

Commemorative Crosswalk Template

During the Remembrance period and throughout the year, a growing number of Legion Branches and communities are developing commemorative crosswalks to honour Veterans.

The Remembrance Poppy is a Legion trademark and may not be used in any situation where it may be trod upon. To support Branches and communities with their crosswalk initiatives, the Legion is providing an alternative commemorative crosswalk stencil template to honour Veterans.

Help promote Poppy Stories

"Poppy Stories” is a Legion initiative that allows Canadians to scan a lapel Poppy with their smartphone. With every scan, you’ll be introduced to a fallen Veteran with a story to remember. Visit PoppyStories.ca on your smartphone starting October 24.

Access a variety of promotional graphics to help promote Poppy Stories in your area.

Helping Canadians Everywhere Wear a Poppy

Poppy Distribution through Amazon Canada

As not every community across Canada has a Legion Branch, we’ve partnered with Amazon Canada to help ensure that Canadians everywhere can wear a Poppy this year. Through this collaboration, the Legion storefront on Amazon.ca offers lapel Poppies for donations of $5, $10, and $20 until November 11.

One hundred percent of donations raised will go directly to the Legion’s Poppy Trust Fund to support our Veterans and their families.

The First Poppy

On October 21, 2026, Royal Canadian Legion Dominion President, Sharon McKeown will present the symbolic First Poppy to her Excellency the Right Honourable Louise Arbour, Governor General of Canada. The First Poppy presentation is the ceremonial start of The Royal Canadian Legion’s annual Poppy Campaign.

Help Safeguard the Poppy

Help protect the Poppy symbol from commercialization, misuse, and unauthorized use. Learn about the Poppy trademark and what Branches need to know.

Share information from the Legion website about the Poppy Trademark with your community: legion.ca/poppy-trademark

Working together to serve Canada's Veterans