This year's Royal Canadian Legion Poppy Campaign runs from 31 October to 11 November

The Poppy Campaign webpage on the Legion Member Services Website contains the most up-to-date information on the Poppy Campaign. 

Bookmark the webpage and check back often for the latest updates!

National Corporate Support for the Poppy Campaign

A list of national corporate supporters who wish to support the Poppy Campaign across their locations is now available. The list outlines each business's scope of participation and the locations requiring Branch support.

The list is located on the 2025 Poppy Campaign webpage and will be updated as more corporate supports are added.

Campaign agreements: TD Bank and Starbucks

TD Bank Branches and Starbucks corporate locations have a cashless donation policy, but were eager to support their local Legion Branch Poppy Campaigns. As these locations can collect donations through their point-of-sale systems, all donations received will be sent to their nearest local Legion Branch Poppy Fund via an electronic fund transfer (EFT) following the Poppy Campaign. To further support the Branch campaigns, Legion National Headquarters supplied the locations with Poppies and Poppy boxes in advance of the Poppy Campaign. No action is required by the Branch to receive these donations.

This agreement does not include Starbucks non-corporate-operated stores. Branches are asked to contact licensed store managers directly to coordinate their support, if interested, of the Poppy Campaign.

New! Poppy Campaign Promotional Posters

Downloadable posters are  available to Branches to help promote their local Poppy Campaigns. There are a number of versions available, including for print and digital promotions. Visit the Poppy Campaign page on the Member Services Website to download the posters.

Help Canadians find and attend your Legion Remembrance Day Ceremony

Millions of people will be looking to the Legion for information this Remembrance Period. Your Branch plays a crucial role in ensuring Canadians can easily find and attend Remembrance Day ceremonies in their communities.

Please add your ceremony to the Legion's online Remembrance Day Ceremony Locator by October 31 and help ensure your community can take part in Remembrance.

Remembrance Day Ceremony resource for teachers

If your Branch is not hosting a Remembrance Day ceremony at your local schools, let educators know they can find everything they need to plan a meaningful Remembrance Day Ceremony for their students on Legion.ca.

Designed with teachers in mind, this resource offers a ready-to-play ceremony slideshow, Master of Ceremony speaker notes, and other commemorative elements.

National Youth Remembrance Contests

Invite your local schools and students to honour Canada’s Veterans and foster the tradition of Remembrance through visual art, writing, and video. Legion Branches, teachers and students can find all the information needed at RemembranceContests.ca

Memorial Banner Templates

To support the Branch Memorial Banner programs, the Legion is pleased to share Memorial Banner templates for Branches to download and customize to pay tribute to Veterans who came from your community.

Help promote Poppy Stories

"Poppy Stories” is a Legion initiative that allows Canadians to scan a lapel Poppy with their smartphone. With every scan, you’ll be introduced to a fallen soldier with a story to remember. Visit PoppyStories.ca on your smart phone starting October 31.

Access a variety of promotional graphics to help promote Poppy Stories in your area.

Helping Canadians Everywhere Wear a Poppy

Poppy Distribution through Amazon Canada

As not every community across Canada has a Legion Branch, we’ve partnered with Amazon Canada to help ensure that Canadians everywhere can wear a Poppy this year. Through this collaboration, the Legion storefront on Amazon.ca offers lapel Poppies for donations of $2, $5, $10, and $20 until November 11.

One hundred percent of the funds raised will go directly to the Legion’s Poppy Trust Fund to support our Veterans and their families.

The First Poppy

On October 20, 2025, Royal Canadian Legion Dominion President, Berkley Lawrence will present the symbolic First Poppy to Governor General Mary Simon. The First Poppy presentation is the ceremonial start of The Royal Canadian Legion’s annual Poppy Campaign.

Help Safeguard the Poppy

Help protect the Poppy symbol from commercialization, misuse, and unauthorized use. Learn about the Poppy trademark and what Branches need to know.

Share information from the Legion website about the Poppy Trademark with your community: legion.ca/poppy-trademark

Working together to serve Canada's Veterans