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How to get started with Mailchimp

The Legion and Mailchimp have partnered to help you get the most out of Mailchimp.

Verified Legion Branches will receive a 15% nonprofit discount on all Mailchimp fees, access to Legion branded templates, and member data support through Legion Headquarters.

Free Mailchimp account for Branches with less than 500 members

Branches with less than 500 member email contacts, and sending fewer than 1000 emails per month can take advantage of the FREE Mailchimp account.

Mailchimp Essentials account for Branches with more than 500 members

Branches with more than 500 member email contacts, or those requires advanced features are encouraged to sign up for the special first month free Essentials account using the links below. Prices ranges from about $17 to $60 per month depending on the amount of emails you send. View pricing here. There are no contracts and you may downgrade to the free plan at any time.

 

GET STARTED TODAY!

If you have an existing Mailchimp account, please update your account to meet the requirements in steps 1 and 2.

Step 1) Be verified as a Legion Branch

  • To be verified as a Branch of the Legion, your Mailchimp account profile will need to be registered using your Branch email address, ending in ...@legion.ca. If your Branch has not accessed your @legion.ca account previously, please have your Membership Chair reach out to Legion Member Services at 855-330-3344 for assistance.
  • Additionally, when you first create your Mailchimp account, indicate legion.ca as your website address on your Mailchimp profile. This can be updated to your Branch website address later if you have one.
  • You will be prompted to create a username and password. To support compliance with Canadian privacy laws and anti-spam legislation, Branches should have their username and password approved by and accessible to the Branch President. All profile information on the account should be Branch information (not an individual's information).

 

Step 2) Access your Member Email Report and Branch logo

  • A report titled "Branch - Active and Dormant Member Email Listis available to your Membership Chair on the Member Services Website (under Reports). This report provides member email information and email unsubscribe requests received through Legion Headquarters. Request the Membership Chair download and provide the report in preparation for importing email contacts into Mailchimp. For assistance with accessing reports, please have the Membership Chair contact Member Services at 855-330-3344. Note: Privacy laws and anti-spam legislation must be adhered to when working with member information and email
  • Legion Branch Logo smPer Legion brand guidelinesBranches are required to use their Legion Branch Logo. If your Branch does not have this version, please contact marketing@legion.ca to receive your free logo.

 

Step 3) Sign up for a Mailchimp account

  • Branches with less than 500 members may use a free Mailchimp account

Branches with less than 500 member email contacts, and sending fewer than 1000 emails per month can take advantage of the FREE Mailchimp account. Branches are asked to register using the Essentials (up to 500 members) link below. The link provides 1 free month with all the features of the Essentials account. You may downgrade to the free plan at any time.

  • Branches with more than 500 members can sign up for an Essentials account

Branches with more than 500 member email contacts, or those requiring more advanced features or additional email sends, can sign up for the special (1) one month free Essentials account using the links below. You may downgrade to a free plan at any time.

 

Using these links will ensure your Branch is registered under the Legion partnership and receives the 15% discount. The fee for each plan can vary day to day, as pricing is based on US dollars and converted to Canadian dollars. 

 

  • Mailchimp payment options:
    • Visa / Mastercard credit cards
    • Visa / Mastercard debit cards
    • Prepaid Visa card or Mastercard 
    • Paypal

 

Step 4) Account Setup

Set up your account

Add and Organize your Contacts

 

Step 5) Add Email Newsletter Templates and Branch Logo to your account

Log in to your Mailchimp account. Once logged in, click the links below one time only to add the Legion branded email templates to your account.

Watch this video to learn how to add your logo to your Mailchimp account and newsletter

 

Update and Send Newsletters

 

Step 6) Need help?

 

Additional Q&As

  • Can I import member emails to my Mailchimp account?
  • Do I have to use the @legion.ca Branch email in my Mailchimp account?
  • How do I access the Legion templates?
  • How will Mailchimp help ensure our Branch is compliant with anti-spam legislation?

We've provided answers to those questions here. If you have additional questions, please email us at marketing@legion.ca.