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Important Branch information
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| Keep your Branch informed |
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| Forward this email to your Branch Executives, Committee Members and other members to keep them up to date on important updates and information. | | All Branch emails are also available on the Member Services Website
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| In this edition | | March 2025 |
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| Legion end of year report: 2024 in review | | Last year was another successful milestone in the Legion’s mission to support Veterans, honour Remembrance and strengthen our communities. Read about the highlights from 2024, from the Veterans we’ve assisted to innovations at The Poppy Store. | | Learn more ‣
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| Branches to lower flags on April 9 for Vimy Ridge Day | | On April 9, 2025, The Royal Canadian Legion’s National Headquarters and over 1,350 Branches will lower their flags to half-mast in remembrance of those who fell during the Battle of Vimy Ridge. This marks the 108th anniversary of the pivotal 1917 battle, where more than 3,500 Canadians lost their lives and nearly 7,000 were wounded. | | All Legion Branches will fly their flags at half mast on April 9th from sunrise to sunset to commemorate their service and sacrifices. |
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| Showing support for military children | | April is Canada's Month of the Military Child, a time to honour and recognize the resilience and sacrifices of children in military families. These young individuals often experience unique challenges, such as frequent moves and the absence of a parent due to deployments. Legion Branches can celebrate by organizing family-friendly activities and offering special recognition to show support for military children. |
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| Plans underway for the Legion’s 100th anniversary | | The Royal Canadian Legion turns 100 next year! Legion Headquarters is gearing up for a full year of celebrations. Initial campaign information was sent to Branches earlier this month. Stay tuned for more to come! | | Learn more ‣
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| New Commemorative Crosswalk template | | An email went out to Branches earlier this month announcing a new template Branches and communities can use to promote Remembrance through a commemorative crosswalk. | | Learn more ‣
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| Generate revenue and promote Canada | | The True North strong and free! Help your members and patrons show off their Canadian pride and support Veterans at the same time, with exclusive Legion gear. | | Contact the Legion Supply & Merchandise Department to order Canada themed items for resale through your Branch. shop@legion.ca or toll free at 1-888-301-2268. |
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| Branch Membership Administration | | Resources and tips to support your Membership Chair |
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| Automated telemarketing renewal calling campaign | | Canada Direct will run an automated campaign beginning March 5th, uploading non-renewed member phone numbers into its predictive dialing software. The campaign will run as follows: | |
- We have approximately 28,000 Canadian phone numbers of the current 48,000 unrenewed members.
- A pre-recorded phone message will remind members to renew their Legion membership.
Listen to the recordings: for English members ‣ | for French members ‣ - Members can transfer to speak to an Agent and pay directly over the phone with a credit card. If the member is not home, a message will be left encouraging them to renew.
| | The campaign is expected to last until end of May. | |
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| Get access to Marketing and PR resources |
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| Promote membership with free Branch resources | | Order FREE recruitment and retention resources through the Legion Supply Department to help promote membership at your Branch. | | Check out our flyer ‣
|  | | PR Tip of the Month: | | Work with a collective mentality: “We” are the Legion | | It’s helpful to keep in mind that whatever we do in PR – good or mistakenly - reflects upon the Legion nationally and locally. We are all in this together and the public sees projects as the Legion, no matter who is leading them. |
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 | | Your Legion calendar | | April 27 through May 3 is National Volunteer Week. Take some time to recognize and celebrate our incredible membership… volunteers helping make a difference for Veterans, Remembrance and Communities. | | Learn more ‣
| | Download the 2025 calendar and start planning the dates and activities your Branch will promote, commemorate, celebrate or raise awareness of over the coming year. | | Download the 2025 calendar ‣
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| MemberPerks®: Invite local stores and restaurants to offer savings for Legion members |  | | MemberPerks® is more than a member benefit package. It’s also a tool Branches can use to promote membership. | | Do you have a local store, restaurant or service that wants to support the Legion? Invite them to become a part of the MemberPerks program to offer exclusive discounts for your members. | | Share this Suggest a Perk form with your local business. Have them complete and submit the form to complete the attached form and submit to Kaylee Nieto Kaylee.Nieto@venngo.com, the Legion contact at Venngo/MemberPerks. | | Download the form ‣
| | Learn more about MemberPerks ‣
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| Messages from affiliated organizations | | The following information is brought to you by organizations the Legion works closely with, highlighting special offers and other information. |
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| Intuit Canada is offering special partner rates for Royal Canadian Legion branches looking to streamline their bookkeeping using QuickBooks Online! To take advantage of this 30% lifetime discount*, to learn more about partner pricing for your branch, schedule a 15 minute consult with a product specialist! | | Learn more ‣ | Book 15 Minute Consult ‣
| | *Discount valid on new QBO activations only. |
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Special offer from the publisher of Legion Magazine
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If you have any questions, please contact Member Services and we will be pleased to assist. 1-855-330-3344 or membership@legion.ca
Office Hours: Monday – Friday, 8:30 a.m. – 4:30 p.m. EST |  | | Working together to serve Canada’s Veterans. |
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