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Important Branch information
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| Keep your Branch informed |
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| Forward this email to your Branch Executives, Committee Members and other members to keep them up to date on important updates and information. | | All Branch emails are also available on the Member Services Website
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| In this edition | | February 2025 |
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| 2024 membership highlights and milestones | | As of January 31, 2025, we are proud to share the results of another successful Membership Year. This marks another year of growth and progress thanks to the help of our incredible Branch volunteers! Here are some of our most notable highlights: | | 2024 year-end results: | - A total of 269,401 paid members – up 12,877 members (5.02% year-over-year growth).
- A renewal rate of 87.34%, up from 86.5% in 2023.
- 45,632 new/reinstated members – a 6.02% increase from 2023.
| | Membership initiatives: | - 54,331 members adopted Digital Membership Cards.
- 45,500 members enrolled in AutoRenewal, improving retention and ease of membership renewal.
- Over 662,000 email renewal reminders sent, plus direct mail, online and print campaigns.
| | For the third consecutive year, membership has grown, reinforcing the strength of our collective efforts. Thank you all, for your ongoing dedication towards growing our membership! |
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| EDI points of contact and guide on terminology | | Last June, the Equity, Diversity and Inclusion (EDI) Committee shared the Legion EDI Statement with Branches. The EDI Statement is now posted on the Member Services Website, along with contact information for the EDI Committee and Provincial Command EDI points of contact. | | Also available for reference is the Government of Canada’s Guide on Equity, Diversity and Inclusion Terminology. | | View the EDI Statement and resources ‣
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| Information for Branch Service Officers | | Settlement approved for CAF systemic racism class action | | On January 13, 2025, The Federal Court of Canada approved the final settlement agreement for the Canadian Armed Forces (CAF) Systemic Racism Class Action. This settlement applies to current and former CAF members who experienced racial discrimination or harassment during their service. | | This approval reflects an ongoing commitment to fostering a psychologically safe, inclusive, and equitable environment within the CAF. Ensuring all members feel valued and supported is essential to building a stronger, safer, and more effective force. | | Please share this information with Veterans and their families in your community. For more information, visit: | | www.classaction.deloitte.ca/en-CA/caf-racism-class-action/
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| Branch Membership Administration | | Resources and tips to support your Membership Chair |
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| Reminder: | | The new per capita tax rates have taken effect as of January 31, 2025. To view the updated per capita tax rates: | | English Version ‣
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| Get access to Marketing and PR resources |
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| Promote membership with free Branch resources | | Order FREE recruitment and retention resources through the Legion Supply Department to help promote membership at your Branch. | | Check out our flyer ‣
|  | | PR Tip of the Month: | | Check out Poppystore.ca | | Point people to Poppystore.ca for great gift ideas and to support the Legion at any time of the year. Check the site frequently to see new products and become familiar with the items available to reflect Remembrance and the Legion. |
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 | | Your Legion calendar | | March 8 is Commonwealth Day, a day of observance by more than 2 billion citizens of their common bonds and the contribution of the Commonwealth to the creation of a harmonious global environment. | | This summer, Legion National Headquarters will be hosting the Royal Commonwealth Ex-Services League (RCEL) convention in Ottawa. The Royal Canadian Legion is one of the 52 member organizations from 46 countries that support ex-service men and women of Commonwealth countries who at some time served the British Crown, and who are resident overseas. | | Download the 2025 calendar and start planning the dates and activities your Branch will promote, commemorate, celebrate or raise awareness of over the coming year. | | Download the 2025 calendar ‣
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| MemberPerks®: Invite local stores and restaurants to offer savings for Legion members |  | | MemberPerks® is more than a member benefit package. It’s also a tool Branches can use to promote membership. | | Do you have a local store, restaurant or service that wants to support the Legion? Invite them to become a part of the MemberPerks program to offer exclusive discounts for your members. | | Share this Suggest a Perk form with your local business. Have them complete and submit the form to complete the attached form and submit to Kaylee Nieto Kaylee.Nieto@venngo.com, the Legion contact at Venngo/MemberPerks. | | Download the form ‣
| | Learn more about MemberPerks ‣
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| Messages from affiliated organizations | | The following information is brought to you by organizations the Legion works closely with, highlighting special offers and other information. |
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| Cost savings on everything your Branch needs to run its restaurant and hospitality services |
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| Sign up for a free membership with Entegra and your Branch will receive rebates and savings through your current and new suppliers on food and beverages, furniture and equipment, maintenance and repair services, and more! | | Learn more ‣
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Special offer from the publisher of Legion Magazine
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If you have any questions, please contact Member Services and we will be pleased to assist. 1-855-330-3344 or membership@legion.ca
Office Hours: Monday – Friday, 8:30 a.m. – 4:30 p.m. EST |  | | Working together to serve Canada’s Veterans. |
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