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October 2020
Poppy Store.
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Forward this email to your Branch Executives, Committee Members and other members to keep them up-to-date on important updates and information.
All Branch emails are also available on the Member Services Website
In this edition – October 2020
2020 Poppy Campaign and Remembrance Day activities
In a recent letter to Branches, the Dominion President has written a message on the importance of the Poppy Campaign and ideas on how to deliver the campaign amidst the COVID-19 pandemic.
Branch participation in the campaign can be done in many ways – not just scheduling members to physically be somewhere with a Poppy tray. The Dominion Command P&R Committee has made arrangements with a number of national corporate partners, including Tim Hortons and Starbucks, to allow Branches to drop off a Poppy tray at their locations instead of having members in person. This will alleviate the concern of hesitant Branches. This and other updated information is available here.
First Poppy Presented Virtually
On October 16, Royal Canadian Legion Dominion President, Thomas D. Irvine, CD, presented the symbolic First Poppy to Her Excellency the Right Honourable Julie Payette, Governor General and Commander-in-Chief of Canada. As a result of these unprecedented times, the First Poppy was presented virtually. Watch as our nation’s Governor General accepts the First Poppy and helps kick off the Royal Canadian Legion’s annual Poppy Campaign.
Funding promised for Legion Branches
The Royal Canadian Legion is slated to get an influx of funding that could save hundreds of Branches from permanent closure.
“We are pleased and thankful to know that Legion Branches are on the verge of receiving some much-needed financial help,” The Royal Canadian Legion’s Dominion President Thomas Irvine told CTV News.
Read the article  ‣
New members can now join your Legion Branch online
Starting in October, new members will be able to register online directly to a local Legion Branch. This is an important step forward that will help maintain membership levels, register new members during these unprecedented times, and support membership growth going forward.
If you have questions on how to use the Legion Member Services Website, contact Member Services. We are here to help!
Pay Tribute Boxes – a new way to donate
This year, The Royal Canadian Legion has partnered with HSBC Bank Canada to offer a new, safe, secure and easy way to donate and wear a Poppy. 250 touchless HSBC “Pay Tribute” tap-enabled donation boxes will be available at HSBC Bank Canada branches across the country, and at select Legion branches and other locations.
Learn more  ‣
Use of Poppy and Legion Trademarks
The Legion logo, Badge, and Remembrance Poppy are trademarked images. Proposed usage of these must be submitted to Dominion Command for review:
Branches promoting a local Legion initiative must use the Legion logo with Branch designation included, and do not require approval by Dominion Command. Contact for a customized logo.
2018 Poppy Campaign results
The results are in: the 2018 Poppy Campaign was a huge success! 19 million Poppies were distributed and more than $15 million dollars was disbursed to support Veterans and their families between October 2018 to October 2019.
As we move into the 2020 Poppy Campaign, we are grateful to all Branches and members for their hard work in support of Canada’s Veterans. Your efforts ensure the Legion can continue to provide essential services to those who serve and safeguard the tradition of Remembrance.
Second World War Tribute commemorative lapel pin
Veterans Affairs Canada has made available the Second World War Tribute lapel pin to honour the bravery and sacrifice displayed by Allied Veterans more than 75 years ago. Please let your members and eligible Veterans know about this opportunity.
You can direct any interested parties to the Veterans Affairs website for more information or to apply for the program. Veterans can also contact their MP office directly.
Branch Membership Administration
Resources and tips to support your Membership Chair
Message from Your Dominion Membership Committee
We need your help!
During the September Committee Meetings, The Committee discussed the challenges with membership renewals under the current pandemic.
With many Branches still limiting their times of business operation, the Committee is recommending all Branches encourage personal outreach to each member to renew for the upcoming year while simultaneously collecting email addresses and phone numbers. Use this helpful Excel template to collect emails and send it to Member Services to update your member profiles.
Personal outreach is critical for membership renewal success under our current pandemic operating limitations.
Thank you!
Special Renewal Offer
All new and returning members who prepay for 5 years of membership before November 30th will receive a FREE Legion Poppy watch! Keep an eye out for our renewal promotions to members through email, online and in Legion Magazine.
2021 Per Capita rates
There are no changes to 2021 per capita tax rates. The 2021 rates are effective September 1, 2020 and are available on the membership website.
Sign up for Direct Deposits from Legion National Headquarters
Sign up to receive Branch payments from Legion National Headquarters through direct deposit to your bank account by completing the attached Direct Deposit Form. No more bank runs or waiting for your cheque to arrive! Simply download and complete the form and email it to
For questions, please contact Tiffany Patterson at the Legion National Headquarters Finance Department by calling 613- 591-3335 ext. 262.
We are here to help!
The Member Services Department is available, Monday through Friday, 8:30–4:30 pm EST by email and by phone.
Get access to Marketing and PR resources
Download the new Legion PSAs!
Download our new TV and radio PSAs, which will be pitched to stations nationally and running online and via social media. This year’s ads build on last years “I Joined because” spot, telling the personal story of how volunteering helped one member help Canada’s Veterans.
Feel free to share these PSAs wherever possible!
PR Tip of the Month
Share stories and creative ideas
Provincial Public Relations Officers from across the country meet regularly to discuss PR issues. Make sure you contact them if you have any ideas or concerns. These can be shared with other regions and help strengthen communications actions across the country.
Have questions or need advice? Contact your Command Public Relations Officer or Nujma Bond, Dominion Command Communications at
Facebook Town Hall with the Dominion President Postponed
The Facebook Live Town Hall with Dominion President Thomas D. Irvine, CD and members of the Dominion Command Senior Executive Officers and Committee Chairs has been postponed indefinitely due to COVID-19.
Promote MemberPerks®
MemberPerks® is a great way to attract new members to the Legion and offer current members huge savings and deals! Promote the program at your Branch to help members save $1000s a year! Plus, offer your members even more value by using inviting local retailers, services and restaurants in your area to participate.
Learn more  ‣
Your Legion calendar: November – December 2020
Promote important dates and organize activities at your Branch with this list of upcoming days that raise awareness of an issue, commemorate a group or event, or celebrate an important topic.
Partner promotions
The following is brought to you by our partners, highlighting special offers and other information.
Scam education videos through Home Equity Bank
Online scams disproportionately target seniors — and due to COVID-19, the number of scams is only increasing. Working with famous conman-turned-security-consultant Frank Abagnale (whose life inspired the book and film Catch Me If You Can), Home Equity Bank has created a series of videos aimed at teaching older Canadians how to spot and prevent the most common scams.
All the videos can be found on Home Equity’s Catch the Scam landing page (available in English), as well as other great fraud prevention resources including blogs, interviews and more.
Study looking for Veteran participants
Jeremiah Buhler, 2016 recipient of The Royal Canadian Legion's annual $30,000 Masters Scholarship from the Canadian Institute for Military and Veteran Health Research, is looking for Veterans to participate in a research study that examines the different variables associated with chronic pain to better understand how it develops and is maintained.
This study focuses on a specific sub-group not yet been examined in the existing research. Studies of other sub-groups within the Veteran population are planned for a later date.
Please share this opportunity with your members.
Special offer from Legion Magazine
The new year is fast approaching! Make sure you’re prepared with the Legion’s 2021 calendar, which includes historical military dates and rarely-seen photographs.
Shop now
If you have any questions, please contact Member Services and we will be pleased to assist. 1-855-330-3344 or

Office Hours: Monday - Friday, 8:30 a.m. - 4:30 p.m. EST
Working together to serve Canada’s Veterans.
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